Shahnaz Hussain - A Successful Indian Woman Entrepreneur
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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LDEN012 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra
ThemesCorporate Social Responsibility
Themes
Woman Entrepreneurs |
| Case Length |
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11 Pages |
| Period |
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1980-2003 |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Organization |
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Shahnaz Husain
Herbals |
| Industry |
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Cosmetics and
Skin Care |
| Countries |
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India |
Abstract:
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The case discusses the growth of the Shahnaz Husain Group, one of the largest
producers of ayurvedic and herbal products in the world. It begins with a
personal profile of Shahnaz Husain and her idea of producing and marketing
ayurvedic products as a substitute for chemical cosmetics, which, she believes,
do more harm than good. It then traces the growth of her brand from a niche
product in the Indian market to a brand retailed in most of the major stores
around the world. The case focuses on the factors that make Shahnaz Husain
products what they are and examines Shahnaz's business style. It also takes a
look at the subsidiary and ancillary activities of the Group, like training
institutes, Ayurvedic massage centers and health resorts.
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Issues:
» Examine the qualities of Shahnaz Husain as an entrepreneur and their
contribution to her success in business.
Contents:
Keywords:
Shahnaz Husain Group, largest producers, ayurvedic, herbal
products, world, personal profile, producing, marketing, ayurvedic products,
substitute, chemical cosmetics, niche product, Indian market, brand retailed,
major stores, Shahnaz Husain products, business style, subsidiary, ancillary
activities, training institutes, Ayurvedic massage centers, health resorts
Shahnaz Hussain - A Successful Indian Woman Entrepreneur
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