Steve Jobs - The Silicon Valley Pioneer

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Case Details:

Case Code : LDEN018
Case Length : 16 Pages
Period : 1976-2001
Pub Date : 2002
Teaching Note :Not Available
Organization : Apple Computers
Industry : Computers
Countries : USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Steve - The Entrepreneur

Despite the lack of resources, Steve and Wozniak designed the first computer and made its prototype in Steve's garage. Upon completion, Steve showed the system to a local electronics equipment retailer. Impressed by the design, he ordered 25 systems. Steve's friend, a retired CEO from Intel, helped him develop marketing strategies for selling their new product.

Enthused by the success of their invention, Steve and Wozniak set up a company in 1975 to produce and sell small computers. To get the required capital, they sold some of their most valuable possessions: Wozniak sold his HP calculator and Steve sold his Volkswagen van. Together they raised $ 1300...

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies

From Apple to Macintosh

Apple III's second innings proved to be very fruitful; the product became very popular with computer professionals. The company grew at a very healthy rate for the next couple of years. Apple's sales amounted to $ 583,000,000 in 1982, a 74% increase from 1981. Also, the company's net earnings stood at $ 1.06 per share in 1982, which was up 55% from the previous year.

Steve - The Leader

Steve was regarded as a source of motivation and inspiration by his employees. He described the Macintosh development team as 'souls who were well grounded in the philosophical traditions of the last 100 years and the sociological traditions of the 1960s.' Steve emphasized constancy of aim and effort. As a result, the Macintosh team pursued their dream through grueling hours of work and against formidable odds. A reporter who interviewed the Macintosh team once said, "The machine's development was traumatic, joyful, grueling, lunatic, rewarding and ultimately the major event in the lives of almost everyone involved."10

Steve was reportedly an enigma to many at his office as well as people in business circles. He was very sweet and seductive when wooing prospective employees or when finalizing a deal with business partners. He would praise and inspire his employees in many creative and unimaginable ways.

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