Steve Jobs - The Silicon Valley Pioneer

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Case Details:

Case Code : LDEN018
Case Length : 16 Pages
Period : 1976-2001
Pub Date : 2002
Teaching Note :Not Available
Organization : Apple Computers
Industry : Computers
Countries : USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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A Charismatic Leader Contd...

Steve also established successful entrepreneurial ventures like 'Pixar Animation Studio' and 'Next'. Pixar, the creator of award winning films 'Tiny Toy' and 'Toy Story', was known as the number one animation studio in the US (Refer Exhibit II). The operating system that Steve created at Next was acclaimed as a revolutionary development by the software industry. Not surprisingly, Steve earned many awards for the services he rendered to the computer hardware and software industry. He received the National Medal for Technology in 1985 and The Jefferson Award for Public Service in 1987. He was named the Entrepreneur of the Decade in 1989 by Inc magazine. He was also placed 39th on the Advertising Age 'Top 100 Advertising People' list.

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies

In 2000, the College of Journalism and Communications honored him with the 'Millennium Award' in recognition of his 'singular professional leadership, vision and creative achievement.' Steve was a celebrated leader for thousands of people who used Apple products. The story of how Steve built the Apple empire, how and why he was thrown out of it, how he created a few more successful businesses and the reasons behind his return to Apple is essentially the story of an entrepreneur and as a business leader...

The Early Days

Born on February 24, 1955, Steve was the adopted son of Paul and Clara Jobs (based in Mountain View, California, US). As a child, Steve was a bundle of curiosity. A machinist by trade, Paul taught Steve the basics of electronics. This laid the foundation of Steve's deep affinity for the subject. In late 1950's Steve met Larry Lang who had recently moved into the neighborhood. Larry Lang was an engineer working with Hewlett Packard and also a ham radio operator.1 Steve learned a lot about electronics and other things from his new friend. By working with 'heathkits,'2 Steve learnt how electronic gadgets were built...

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1]  A term used for an amateur radio operator. These operators make use of two-way radio stations to communicate with people around the world. They communicate with help of the Morse code or computers and even exchange pictures using a television. Signals are sent and received through small radios, and in some cases, through satellites.

2]  A Heathkit is a product sold in the form of a kit. A user could buy a heathkit and assemble different parts to make the final product. These kits came with detailed manuals that explained how the different parts should be put together. The different parts were color coded for easy identification.


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