The Ramoji Group
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Case Details:
Case Code : LDEN001
Case Length : 8 Pages
Period : 1992-2002
Pub Date : 2002
Teaching Note : Available
Organization : Varied
Industry : Media and Entertainment Countries : India
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"I want to leave behind a landmark which my country
will remember me by."
- Cherukuri Ramoji Rao, Chairman, Ramoji Group.
Introduction
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In April 2001, Ramoji Group's Film City, hosted its first English production,
'Quicksand', produced by Ramoji Rao1 and directed by Sam Firstenberg.2 Thus, Ramoji Film City brought international (Hollywood) attention to Hyderabad.
Ramoji Rao incorporated the Ramoji Group in 1962, with Margadarsi Chit Fund Ltd.
By 2001, the Rs. 15 billion Ramoji Group became one of the biggest business
houses in India.
The group had interests in newspapers and magazines, hotels,
films and television, investment companies, condiments and confectioneries, a
1000-acre film city, apparels and handicrafts. (Refer Exhibit I).
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Over the years, the Ramoji Group under the entrepreneurship of Ramoji Rao,
seemed to have set standards in the print, television and the film industry.
Analysts felt that Ramoji Rao's excellent business acumen, sharp insight and
an eye for spotting out opportunities, made him a successful entrepreneur.
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Background Note
Ramoji Rao, started his career in the early 1960s in Delhi with an
advertisement agency – Ad Crafts. In 1962, he opened the first branch of
Margadarsi – a chit fund company in Hyderabad. Realizing the advertising
needs of Margadarsi, Ramoji Rao established an ad agency – Kiron Ads – named
after his eldest son.
Kiron Ads was the first accredited ad agency in Hyderabad. After a few
years, the second branch of Margadarsi was opened in Visakhapatnam (Andhra
Pradesh). This was followed by the setting up of Dolphin Hotel in
Visakhapatnam. |
The Ramoji Group
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