The Ramoji Group

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : LDEN001 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra



Case Length : 8 Pages
Period : 1992-2002
Pub Date : 2002
Teaching Note : Available
Organization : Varied
Industry : Media and Entertainment
Countries : India


The case, 'The Ramoji Group' talks about the group from Andhra Pradesh (India) that became a Rs 15 billion empire under the entrepreneurship of Ramoji Rao.

The case discusses in detail, the various strategies of Ramoji Rao's strategies to expand into the media (print and broadcast), entertainment, foods, films and other industries. The group seemed successful as it derived synergies from all its varied businesses.


Understand Ramoji Rao's entrepreneurial skills


  Page No.
Introduction 1
Background Note 1
Ramoji Rao - Spotting New Opportunities 3
The Road Ahead 5
Exhibits 6


Case, The Ramoji Group, group, Andhra Pradesh, India, Rs 15 billion, entrepreneurship, Ramoji Rao, strategies, media, print, broadcast, entertainment, foods, films, derived, synergies

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