Ambushing Adidas: Nike’s ‘Write the Future’ Campaign

            
 
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Case Details:

Case Code : MKTG272
Case Length :17 Pages
Period : 2010
Pub Date : 2011
Teaching Note : Not Available
Organization : Nike, Inc , Adidas-Salomon AG
Industry : Footwear/Apparel
Countries : Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts

Background Note

In 1957, Phil Knight (Knight), an undergraduate student and middle-distance athlete at the University of Oregon , and Bill Bowerman (Bowerman), his athletics coach, realized the need for...

Adidas – The Official Sponsor

Adidas had dominated the football sports goods market ever since the 1950s. It held the distinction of having been the official sponsor of all the FIFA World Cups held since 1978. The company had...

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Nike’s Stint With The World Cup

Headquartered in Beaverton, Oregon, Nike had extended its reach throughout the entire globe in the short time it had existed. It had been a global leader in the sporting goods market for a ...

‘Write The Future’ Campaign In 2010

After its successful stint at the 2006 World Cup, Nike took all possible measures to increase its sales during the 2010 World Cup. One month prior to the beginning of World Cup 2010...

Other Initiatives

Analysts felt that Nike had been successful in turning attention away from Adidas, the official sponsor, not only through the use of social media channels, but also through a well...

Excerpts cont... - Next Page >>


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