Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum?
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To download Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum? case study
(Case Code: MKTG201) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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MKTG201 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
International Marketing / Pricing / Market Skimming Strategies |
| Case Length |
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18 Pages |
| Period |
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2007-2008 |
| Pub Date |
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2008 |
| Teaching Note |
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Not Available |
| Organization |
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Apple Inc. |
| Industry |
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Consumer
Electronics |
| Countries |
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UK; Europe; USA |
Comments:
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Ever since it release, the Apple iPhone has received nothing but praise for its design and looks.
However, although its launch is considered to be one of the most successful product launches in history, it was not without some hiccups.
And, inevitably, the iPhone's success spawned a host of imitators. 'Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum?' looks at the challenges facing Apple as it takes the iPhone to new markets in Europe and Asia.
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Keywords:
International marketing, Pricing, Public relations, Public
relations, Buzz marketing, iPhone, Apple, Samsung, Nokia, Macintosh, Sony
Ericsson, Motorola
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