BBC World in India

            
 
Case Studies in Business Marketing

ICMR HOME | Case Studies Collection

Case Details:

Case Code : MKTG063
Case Length : 14 Pages
Period : 1991-2003
Pub Date : 2003
Teaching Note : Available
Organization : BBC
Industry : Media and Entertainment
Countries : India

To download BBC World in India case study (Case Code: MKTG063) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Price:
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra

Marketing Case Studies
Marketing Management Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Excerpts Contd...

Consolidating Presence in India

Due to its focus on India-centric programs, BBC's viewership in India increased from 7-8 million homes in 1998 to 11 million homes in 2001.

However, after the September 11th terrorist attacks on the US, India-centric programs were shifted to the weekend slots.

According to channel sources, this was done to air in-depth programs on the attacks and their aftermath. Following this, many viewers shifted to Indian news channels...

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Attracting Advertisers

In order to increase its revenues from the Indian market, BBC World announced that it would target advertisers from the IT industry, consultancy companies, banks, financial institutions, and FMCG companies. The channel also announced that it planned to target advertisers from leisure & lifestyle segment, travel companies, airlines and automobile manufacturers...

Can BBC Compete With Local Channels?

With increased focus on India-centric programs and advertising, BBC World was confident of increasing its viewership in the Indian market. However, analysts felt that BBC World would face tough competition from news channels that were to be launched in 2003...

Exhibits

Exhibit I: British Boardcasting Corporation
Exhibit II: BBC World's Print Advertisements
Exhibit III: Cricket Related Print Advertisements of BBC World
Exhibit IV: A Note on Indian Television News Channels


Custom Search





Fundamentals of Marketing Management Workbook
Workbooks Collection

Case Studies in Marketing - Vol. II
Case Study Volumes Collection

Fundamentals of Marketing Management
Textbooks Collection

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.