Design Thinking and Innovation at IDEO

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Case Details:

Case Code : MKTG252
Case Length : 15 Pages
Period : 2000-2009
Pub Date : 2010
Teaching Note :Not Available
Organization : IDEO Inc
Industry : Consultancy - Design
Countries : US

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Introduction Contd...

Later, in November 2009, IDEO was selected by the US White House to provide design solutions to strengthen the American civil service.

The company was also chosen by the Iceland government to help it come out of a financial crisis⁵ and by WK Kellogg Foundation to improve elementary education⁶.

According to industry experts, IDEO's capability and innovative approach to solving issues that ranged from product design to service design were the reasons for its being selected for these prestigious projects.

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Founded in 1991, IDEO was considered as the most successful design consultancy firm in the world. According to Business Week, it had received more design awards than any other design consultancy till 2009...

Excerpts >>

5] Iceland faced a financial crisis in 2008-09 when the top three banks in the country collapsed because of their failure to refinance their short-term debt and the run on deposits by their customers. The crisis involved a fall in the Iceland's currency value, and stock markets losing over 90% of their market capitalization. Iceland's stock index OMX Iceland All-Share Index GI (OMXIGI) with a base value of 1000 as on base date of December 31, 1997, touched a peak of 3502.48 on July 18, 2007, and fell to a low of 165.95 on April 01, 2009. Several rating agencies downgraded Iceland's sovereign debt to below investment grade.

6] WK Kellogg Foundation partnered with IDEO to engage several stakeholders like parents, teachers, and schools that could impact children's elementary education in the US. The partnership between IDEO and WK Kellogg Foundation resulted in reports including Tangible Steps Toward Tomorrow; New Designs for Early Education, Ages 0-8; which helped the foundation in improving the elementary education and children development initiatives.

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