Hero Honda's Rural Marketing Initiatives in India

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Case Details:

Case Code : MKTG219
Case Length : 15 Pages
Period : 2007-2008
Pub Date : 2009
Teaching Note :Not Available
Organization : Hero Honda Motors Limited.
Industry : Automobiles
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

The Road Ahead

At a time when most of the automobile manufacturers had to decrease production, Hero Honda increased its production capacity at its Haridwar manufacturing plant from 2,000 units per day to 3,000 units per day in January 2009. It took advantage of the tax benefits offered by the government to companies for establishing manufacturing plants in hill states like Uttarakhand. Hero Honda was not required to pay excise duty to the government for the first 10 years and income tax for the first five years of production at its Haridwar plant...

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Exhibits

Exhibit I: A Note on the Indian Rural Market
Exhibit II: Financial Performance of Hero Honda (2008-09)
Exhibit III: Advertisement of Hero Honda Pleasure
Exhibit IV: Financial Highlights of Hero Honda (2003-2007)
Exhibit V: Market Share of Hero Honda (2004-08)
Exhibit VI: Comparison of Financial Results of Hero Honda and Bajaj Auto (Q3 FY 2008-09)
Exhibit VII: Market Share of Leading Players in the Indian Two Wheeler Industry (FY 2008-09)

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