Identifying the Factors Affecting Sales

            
 
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Case Details:

Case Code : MKTG266
Case Length :05 Pages
Period :
Pub Date : 2011
Teaching Note : Available
Organization : Fictitious
Industry : Toy Manufacturing
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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After completing his post-graduate degree in Business Management, Pramod thought of starting a small business manufacturing toys which would be both creative as well as educative. This was how the Tiny Toddlers Group, a private shop designing toys for young children, came into being in Hyderabad in the year 2001. The toys manufactured by his company also included educational toys. Within a short period, the company was able to produce toys that caught the children’s imagination. Within a span of 3 years, the Tiny Toddlers Group saw an increase in its sales and was able to increase sales and compete with major players.

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The company was well known for its high quality and immaculately designed toys for children of different age groups. Over the years, the Tiny Toddlers Group attracted a large number of customers who were satisfied with its products. It also established an online store in 2006 from where customers could purchase toys by linking to the company’s webpage. The company offered a discount on delivery and service charges to those customers who purchased toys in bulk. Participating in the toy exhibition in 2007, the Tiny Toddlers Group attracted the urban population as its products had many special features. The Tiny Toddlers Toys had heterogeneous features – in terms of sound effects, elements of fairy tales, fables, and sports that attracted the kids. The Tiny Toddlers Group ranked in the top 20 in terms of its sales and revenue compared with other toy companies that participated in the exhibition. Sales in Andhra Pradesh increased from Rs.5 70,000 in 2001 to Rs.3.75 million in 2005.

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5] Rs. = Indian rupees or INR. As of January 4, 2006, US$1 was approximately equal to Rs. 44.73


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