Identifying the Factors Affecting Sales

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Case Details:

Case Code : MKTG266
Case Length :05 Pages
Period :
Pub Date : 2011
Teaching Note : Available
Organization : Fictitious
Industry : Toy Manufacturing
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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About The Industry

The toy industry in India, which is as old as the nation itself, had been fostered and enriched by a rich and intellectual technology background...

Problems Faced By Tiny Toddlers Group

Considering toys as an educational tool for the children, the Tiny Toddlers Group emphasized designing educational toys and these were more in demand among parents from 2005. Around that time, an old friend and classmate of Pramod, Ram Kumar (Ram), who was a teacher at the Comic Garden School and taught Lower Kindergarten kids, visited him...

Looking Ahead

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

At the outset, many of the toys attracted the children and sales were brisk. The Tiny Toddlers Group thus managed to break even within a short span of 2 years. However, Pramod observed that the sales of the toys were not stable and wanted to find out the reasons for this. With the competition intensifying in the market, Pramod wanted to get the marketing strategies for his company right...


Exhibit I : Tabulated Sales Details of Tiny Toddlers Group

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