Selling Insurance Products in India: The Commission versus Fee Debate

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : MKTG240
Case Length : 19 Pages
Period : 2008-2009
Pub Date : 2010
Teaching Note :Not Available
Organization : -
Industry : Insurance Industry
Countries : India

To download Selling Insurance Products in India: The Commission versus Fee Debate case study (Case Code: MKTG240) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies



Price:
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300+ Shipping & Handling Charges extra

Marketing Case Studies
Marketing Management Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Excerpts

Background Note

During the nineteenth century, the insurance industry in India was controlled by British Insurance Companies such as Oriental Life Insurance Company and the Triton Insurance company . The dawn of the twentieth century witnessed the launch of indigenous insurance companies such as Indian Mercantile Insurance Limited...

The Proposal

According to the proposed fee-based system, insurance agents would charge a fee for the services rendered instead of getting a fixed upfront commission out of the premium paid by the consumer.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

The fee could be negotiated with the person buying an insurance product...

Implications

Analysts opined that the adoption of a fee-based model would affect insurance agents, investors, and insurance firms. For insurance agents, scrapping of commission payments would severely impact their livelihood. Experts pointed out that zero commission would mean no performance incentive for the agent. Most of those who relied on commissions from insurance policies would lose their earnings...

Excerpts Contd...>>


Custom Search
 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Workbooks, Case Study Volumes.