Browser Wars II: The Release of IE 7 (BETA 2)

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : MKTG138
Case Length : 17 Pages
Period : 2004-2006
Organization : Microsoft Corporation
Pub Date : 2006
Teaching Note : Available
Countries : Global
Industry : Computers, IT & ITeS

To download Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion case study (Case Code: MKTG138) click on the button below, and select the case from the list of Available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Price:
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra

Marketing Case Studies
Marketing Management Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

The Release Of IE 7 Beta 2

On February 15, 2005, Microsoft's Chairman, Bill Gates announced a proposal to release a new version of IE browser to be called IE 7. The new web browser was proposed to counter competition from Firefox and address the severe security problems that affect IE6.

Gene Munster, an analyst said "The big point is that IE's been losing market share to Mozilla's Firefox." He added, "Now Microsoft is trying to catch up and regain user loyalty from people who have embraced Firefox's simple and more secure format."

Microsoft released a pre-IE 7 Beta 2 Preview on March 20, 2006 as a test version for users and another version, IE 7 Beta 2 was released on April 25, 2006. With the release of IE 7 Beta 2, Microsoft had increased the security features of its web browser considerably.

Microsoft's security response team said, "We have been trying to get this fix into the next IE release, but it's been a lot of work to do that, as it's relatively late in the cycle. It looks like it will make it in though."

The Search Wars

The release of the Beta 2 version of IE 7 had intensified the war between Microsoft and Google. Microsoft had integrated its Internet search service, MSN Search as the default search engine in IE7. Google alleged that Microsoft's move would give it an unfair advantage in the online search market. The search-based advertising market was worth US$ 10 billion in 2005 and search-based advertising was Google's primary revenue generating business. Google complained to the DOJ and EC that Microsoft's move was monopolistic and anti-competitive...

The Outlook

Microsoft acquired three security companies in order to improve the security features of its products. On February 8, 2006, Microsoft acquired Sybari software, a company that developed software that filtered viruses and spyware. Security software firms GeCAD and Giant Software were also bought to bundle anti-spyware software with the browser. With these acquisitions Microsoft aimed at handling all the issues related to security and counter the growing threat from Firefox.

Exhibit

Exhibit I: Brief Profile of Microsoft and its Products
Exhibit II: Earlier Versions of Firefox (As of June 2006)
Exhibit III: Features of IE 7
Exhibit IV: Brief Profile of Google


Custom Search





 

Fundamentals of Marketing Management
Textbooks Collection

Fundamentals of Marketing Management Workbook
Workbooks Collection

Case Studies in Marketing - Vol. II
Case Study Volumes Collection

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.