Pantaloons Retail (India) Limited - The Indian Retailing Giant

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Case Details:

Case Code : MKTG094
Case Length : 17 Pages
Period : 1998-2004
Pub Date : 2004
Teaching Note :Not Available
Organization : Pantaloons Retail (India) Ltd.
Retail ing
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Pantaloons Stores

Positioned as 'India's family store,' a Pantaloons departmental store (Pantaloons) targeted the middle and upper middle class urban population of the country and offered a wide range of garments, accessories and life style products to meet the specific requirements and preferences of all age groups...

Big Bazaars

In 2001, PRIL opened its first 'Big Bazaar,' a 30,000 square feet store in Kolkata (See Exhibit II for a Picture of a Big Bazaar Store). The major USP of the 'Big Bazaar,' store was low pricing. These stores offered the best price proposition to customers.

As part of this, the stores focused less on branded items and more on unbranded products with the same quality as branded ones, at a much cheaper rate. Commenting on this, Biyani said, "We are not in the business of selling ambience, but in the business of giving the best possible deals to our consumers."...

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Food Bazaars

The first Food Bazaar was set up in Lower Parel in suburban Mumbai in 2001. Food Bazaars represent PRIL's foray into yet another value retailing business, focusing on food and grocery products. These stores were designed based on PRIL's understanding of the emotional and rational needs of Indian housewives...

The Road Ahead

The tremendous success of the 'Pantaloons,' 'Big Bazaar' and 'Food Bazaar' retailing formats, easily made PRIL, the #1 retailer in India by the early 2004, in terms of turnover and retail area occupied by its outlets (See Exhibit IV for Major Players in the Indian Retail Industry).

In the fiscal year ended June 30, 2003, PRIL increased its retail area by 66% to 586,000 sq. ft and reported revenues of Rs 4.45 bn, a 56% increase over fiscal 2002. Its net profits rose by 63% to Rs. 114.1 mn in fiscal 2002-03, over the previous year (See Exhibit V for Five-Year Financial Highlights of PRIL)...


Exhibit I: Picture of a Pantaloons Store
Exhibit II: Picture of a Big Bazaar Store
Exhibit III: Pictures of the Six Hot Shops at Food Bazaar
Exhibit IV: PRIL's Position with Respect to its Competitors
Exhibit V: PRIL's Five-Year Profit & Loss Account
Exhibit VI: PRIL's Financial Highlights by Segments
Exhibit VII: PRIL's Expansion Schedule
Exhibit VIII: Organized Retail Market in India

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