UTI Bank to AXIS Bank: A Corporate Rebranding Exercise |
ICMR HOME | Case Studies Collection
» Marketing Case Studies
Custom Search
Please note: |
||||||
Uti Bank by any Other Name...Contd...
Industry watchers said that, though there were instances of banks rebranding following a merger and acquisition (M&A) deal, this was the first instance where a bank was voluntarily rebranding itself by going in for a new name and shedding a well-recognized brand. They noted that the company was spending a huge amount of money on the rebranding exercise - more than three times its marketing expenditure in 2006. Some of them felt that by going in for the new brand name the company would lose the quasi-governmental connotation that came with the UTI brand...
Custom Search
5] Phishers try to fraudulently acquire sensitive information such as usernames, passwords and credit card details, by posing as a trustworthy entity in an electronic communication. This criminal activity which uses social engineering techniques to dupe the victims is called phishing. |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Text Books,
Work Books,
Case Study Volumes.