Unilever in India - Building and Nurturing Brands
|
|
ICMR HOME | Case Studies Collection
To download Unilever in India - Building and Nurturing Brands case study
(Case Code: MKTA003) click on the button below, and select the case from the list of available cases:
» Marketing Case Studies Collection
» Marketing Communications Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
Case Details:
|
Price: |
| Case Code |
: |
MKTA003 |
For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extraThemes- |
| Case Length |
: |
33 Pages |
| Period |
: |
2000-2004 |
| Pub Date |
: |
2004 |
| Teaching Note |
: |
Not Available |
| Organization |
: |
Unilever, Hindustan Lever Limited (HLL) |
| Industry |
: |
Fast Moving Consumer Goods (FMCG) |
| Countries |
: |
India |
Abstract:
|
The case discusses at length the power branding strategy adopted by Hindustan Lever Ltd (HLL), Unilever's Indian subsidiary.
Emphasis has been laid on 30 major brands out of a portfolio of around 110 brands.
The case gives details of each of these power brands, their evolution and growth, HLL's positioning of these brands and the marketing strategies adopted for these brands.
|
|
Contents:
Keywords:
Unilever, Multinational corporation (MNC), Hindustan Lever Ltd (HLL), Fast moving consumer goods (FMCG), Brand management, Power brands, Marketing, Procter & Gamble (P&G), Competition, Indian business environment
Unilever in India - Building and Nurturing Brands
- Next Page>>
|
|
