Madonna - Two Decades of Successful Personality Marketing
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(Case Code: MKTA021) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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MKTA021 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes- |
| Case Length |
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14 Pages |
| Period |
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| Pub Date |
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2005 |
| Teaching Note |
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Not Available |
| Organization |
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| Industry |
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| Countries |
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Issues:
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Contents:
Keywords:
Madonna, Music industry, Personality marketing, branding, celebrity marketing, U S Music industry, International music industry
Madonna - Two Decades of Successful Personality Marketing
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