Ashok Leyland's ISO 14001 Journey

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Case Details:

Case Code : OPER018
Case Length : 13 Pages
Period : 1990 - 2002
Organization : Ashok Leyland
Pub Date : 2003
Teaching Note : Available
Countries : India
Industry : Automobiles

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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ALL's management allotted a certain percentage of land on its campuses for greening purposes. Of the total 53.41 hectares ground area of the Ennore Unit, around 10% was used for planting trees, landscaping and maintaining lawns. In order to increase awareness about housekeeping and environmental activities among employees, the 'Ezhil Migu' (full beauty) project was initiated at the Ennore plant.

A contest was conducted every year to reward the best workplace environment. Around 15 zones were identified, and each zone was divided into areas. An area consisted of around 50 employees led by 2 coordinators and 4 leaders...

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Energy Conservation

ALL undertook various measures for energy conservation. At the Ennore plant, the following energy conservation methods were adopted:

• A control circuit modification was done on 265 machine tools that were used to switch on a coolant motor without switching on any other motor. This enabled energy conservation, as no other motors were required for running the coolant on holidays...

Reaping the Benefits

Replacement of chemical fertilizers with the manure extracted from sludge resulted in savings of Rs 1,65,000 per annum for the Ennore plant. According to company sources, on an average, around 250,000 litres of recycled water was pumped into the garden and other greening initiatives, saving the company Rs 15 million per annum. The company's energy conservation efforts resulted in reduction in energy required for heat treatment by 70%. As a result of all these initiatives, ALL reportedly saved around Rs 70 million per year. (Refer Table V for process improvements benefits)...


Exhibit I: Ashok Leyland - Product Profile
Exhibit Ii: Ashok Leyland - Profit & Loss Statements
Exhibit Iii: Definitions Of Key Elements Of The Iso 14000 Series

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