Gujarat Ambuja: Redefining Operational Efficiency
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Case Details:
Case Code : OPER009
Case Length : 12 Pages
Period : 1993 - 2002
Organization : Gujarat Ambuja (GACL)
Pub Date : 2005
Teaching Note : Available
Countries : India
Industry : Cement
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"Gujarat Ambuja Cements is the most productive, cost
efficient and well managed company in the world."
- Global Investment Banking Major, Credit Suisse First
Boston, in 2000.
Background Note
Gujarat Ambuja Cements Ltd. (GACL) was established as Ambuja Cements Private
Ltd. (ACPL) in 1981 by Narotam Satyanarayan Sekhsaria (Sekhsaria), a businessman
from the western Indian state of Gujarat. Originally a cotton trader, Sekhsaria
entered the cement business because of factors such as stable demand, lack of
substitutes and limited competition.
With the support of Gujarat Industrial Investment Corporation's (GIIC1),
Sekhsaria and his two partners, Suresh and Vinod Neotia, set up APCL. Suresh
Neotia was appointed Chairman while Sekhsaria was made the Managing Director. In
1983, the company floated a public issue and its name was changed to GACL.
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The same year, production started at a 0.7 million tons per annum (mtpa) plant,
named Ambuja Cements, in Ambuja Nagar, Gujarat. GIIC sold its stake in GACL
in two tranches to Sekhsaria in 1987 and 1990.
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In 1993,
GACL commissioned its second cement plant at Ambuja Nagar (capacity 1
mtpa), named Gujambuja Cements. Attracted by buoyant cement demand in
the northern regions, GACL commissioned a 1.5 mtpa plant at Suli in
Himachal Pradesh (HP), named Ambuja Cements Himachal Unit in 1995. In
the same year, GACL floated a wholly owned subsidiary in Mauritius -
Cement Ambuja International Ltd. (CAIL). A year later, GACL floated
another subsidiary, Ceylon Ambuja Cements (Private) Ltd., through which
it acquired a small company, Midigama Cement, in Sri Lanka. In 1996,
GACL set up its third 1 mtpa plant at Ambuja Nagar, named Guj Line - II
(capacity 1 mtpa). |
GACL also established grinding and packing units at Ropar
(Punjab) and Panvel (Maharashtra). In 1997, GACL acquired Modi Cements' sick 1.4
mtpa plant at Raipur (Madhya Pradesh) for Rs 1.66 billion. This plant was
renamed Ambuja Cement Eastern Ltd. After the acquisition, GACL revamped its
processes to bring them at par with the standards of its other plants. In 1998,
GACL acquired the Nadikudi (around 100 kms from Guntur) and Proddatur (near
Cuddaph) limestone mines in Andhra Pradesh to strengthen its presence in
southern India.
Gujarat Ambuja: Redefining Operational Efficiency
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