Gujarat Ambuja: Redefining Operational Efficiency

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : OPER009 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extra


Operational Restructuring
Case Length : 12 Pages
Period : 1993 - 2002
Organization : Gujarat Ambuja (GACL)
Pub Date : 2005
Teaching Note : Available
Countries : India
Industry : Cement


The case examines the initiatives taken by the Indian cement major Gujarat Ambuja Cements Ltd. (GACL) to maintain profitability and market share despite adverse industry and market conditions. The company's efforts to improve its operational efficiency through productivity enhancement, quality control, pollution control and cost-cutting measures are explored in detail. The case also discusses the future prospects of the company in light of the fact that the company might not be able to continue to reap the benefits of the above measures.


Importance of using innovative ideas (such as using groundnut husk and sugarcane waste as fuel and using sea transportation instead of land/rail transportation) to achieve superior results


  Page No.
Background Note 1
Working Hard towards Operational Excellence 4
Enhancing Productivity 5
Cutting Costs 6
The Future 8
Exhibits 10


Indian, cement major, Gujarat Ambuja Cements Ltd, GACL, profitability, market share, market conditions, operational efficiency, productivity enhancement, quality control, pollution control, cost-cutting measures, future prospects, company might

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