Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands

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Case Details:

Case Code : OPER096
Case Length : 11 Pages
Period : 2005-2010
Organization : MAS Holdings
Pub Date : 2010
Teaching Note :Not Available
Countries : Sri Lanka; Global
Industry : Fashion / Apparel

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Introduction Contd...

MAS Holdings, whose products included ladies' formal and casual wear, lingerie, nightwear, knitwear, and underwear, was a full service supplier providing design, fabric, garment and pattern technology, manufacturing, merchandising, and delivery to its customers. Operating in five countries with an over 45,000-strong workforce, MAS was considered one of the most trusted suppliers to global brands such as Victoria's Secret , Speedo , Marks & Spencer , and Nike .

Industry experts attributed the success of the company to its focus on innovation, which swiftly percolated to the rest of its subsidiaries (Refer to Exhibit I for the subsidiaries of MAS Holdings).

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

In its drive to excel in innovative processes, MAS had developed its own lean manufacturing procedure called the MAS Operating System (MOS).

Within 20 years of its inception in 1986, MAS had attained an impressive growth rate, producing over 250 million pieces of apparel in a year. By 2010, MAS's integrated business ranged from lean manufacturing and silicone embedding⁹ to organic fair trade products¹⁰...

Excerpts >>

4] Victoria's Secret, established by Roy Raymond in 1977 in US, is one of the world's largest retailers of women's wear, lingerie and beauty products.
5] Speedo, originally started in 1914 by Alexander MacRae under the name MacRae Hosiery Manufacturers in Australia, is the world's leading swimwear brand and manufactures products for both recreational and competitive swimming.
6] Marks & Spencer (M&S) is one of the UK's leading retailers. M&S mainly deals in products such as clothing, food and home ware.
7] US-based Nike, founded in January 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment.
8] www.masholdings.com/
9] Silicone embedding refers to the use of silicone and silicone technology in the manufacturing of garments and lingerie products.
10] Organic fair trade products are high quality, environmentally sustainable, and socially conscious products.

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