Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands

Operations Management|Operations Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

Case Details:

Case Code : OPER096
Case Length : 11 Pages
Period : 2005-2010
Organization : MAS Holdings
Pub Date : 2010
Teaching Note :Not Available
Countries : Sri Lanka; Global
Industry : Fashion / Apparel

To download Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands case study (Case Code: OPER096) click on the button below, and select the case from the list of available cases:


For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 +Shipping & Handling Charges extra

Operations Case Studies
Operations Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

“Our ability to own and extend the complete value chain provides us with a key competitive edge. We offer a complete apparel solution, from design to deliver. We added design capabilities to our product development expertise and also created an integrated supply chain, partnering with globally renowned entities.” 1

- Dian Gomes, Managing Director, MAS Intimates and Main Board member, MAS Holdings, 2009.


In February 2009, Stretchline, a leading subsidiary of apparel manufacturer MAS Holdings (Pvt.) Ltd. (MAS Holdings) in terms of product and process innovations, was awarded the prestigious FEMMY Innovation Award 082. This was the first time ever in the award's history of more than 50 years that a company outside the US had won this award.

MAS Holdings, the Sri Lankan apparel manufacturer, was one of South Asia's largest suppliers of intimate apparel and sportswear. Despite the island's violent history of ethnic conflict and the removal of trade protections under the Multi Fiber Arrangement (MFA)3 in 2005, MAS Holdings had managed to make a name for itself as a pioneer in innovation in the fashion industry.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands - Next Page>>

1] Michelle Phong, “MAS Holdings Leads Sri Lankan Textile Industry with Lean Manufacturing,”, August 12, 2009.

2] The FEMMY Awards honor those individuals and companies that have significantly contributed to the intimate apparel industry and its growth in the US.

3] The Multi-Fiber Agreement came into existence in 1974 in order to govern the global trade in textiles and apparels. Under the MFA, developed countries restricted imports from developing countries based on negotiated quotas. This was done to keep a check on the rising competition from developing economies.

Custom Search

Operations Management
Textbooks Collection

Operations Management
Workbooks Collection

Case Studies in Operations Management - Vol. I
Case Study Volumes Collection


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.