Gujarat Ambuja - Cost Leader in the Indian Cement Industry

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : OPEA002 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extra



Case Length : 16 Pages
Period : 2000 - 2003
Organization : Gujarat Ambuja
Pub Date : 2004
Teaching Note : Not Available
Countries : India
Industry : Cement


This case discusses in detail the manufacturing and logistics activities of Gujarat Ambuja Cement Limited (GACL), one of India's leading cement manufacturing companies. The case describes how GACL has become the cost leader in the industry. It outlines the innovative and unconventional ways used by GACL for productivity improvement, pollution control, better distribution and cost cutting. The case also gives an overview of the cement business, and highlights the critical success factors.


Cost Leadership, Cement Industry, Gujarat Ambuja


  Page No.
Introduction 1
Background Note 1
The Indian Cement Industry 2
Manufacturing 4
Logistics 10
Future Outlook 12
Exhibits 2,3,4,5,8,9,16


Gujarat Ambuja, Gujarat Ambuja Cement Ltd (GACL), Efficiency, Cement, Operations, Production, Cost leadership, Innovation, Supply chain, Logistics, Neotia, Inventory

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