Operations Management at Tata Motors
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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OPEA003 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extraThemes
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| Case Length |
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22 Pages |
| Period |
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2003 |
| Organization |
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Tata Motors |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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India |
| Industry |
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Automobile |
Abstract:
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Tata Motors, previously known as Tata Engineering and Locomotive Co Ltd (TELCO),
is one of the largest companies in the Tata Group, and one of India's largest
business houses. Tata Motors is India's leading commercial vehicle manufacturer
and the third largest passenger car manufacturer. The company is the sixth
largest truck manufacturer in the world. Tata Motors recently received the
Balanced Scorecard Collaborative Hall of Fame Award for having achieved a
significant turnaround of its overall performance. A comprehensive quality
improvement and cost cutting initiative in September 2000, has played an
important role in the company's turnaround, from a loss of Rs 500 crores in the
year ended March 2001 to a profit of Rs 28 crores in the first quarter of
2002-2003.
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Tata Motors has realised operational
excellence will continue to be the critical determinant of
success in the years to come. This case deals with the strategy
adopted by Tata Motors for its turnaround and operational
excellence.
Issues:
» Tata Motors, Operational Excellence
Contents:
Keywords:
Tata Motors, Tata Engineering and Locomotive Co Ltd (TELCO),
Operations management, Tata Group, Supply chain management, Cost reduction, Tata
Indica, Tata Indigo, Vendor management, Six Sigma quality, Tata business
excellence model
Operations Management at Tata Motors
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