Operations Management at Tata Motors

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : OPEA003 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extra



Case Length : 22 Pages
Period : 2003
Organization : Tata Motors
Pub Date : 2004
Teaching Note : Not Available
Countries : India
Industry : Automobile


Tata Motors, previously known as Tata Engineering and Locomotive Co Ltd (TELCO), is one of the largest companies in the Tata Group, and one of India's largest business houses. Tata Motors is India's leading commercial vehicle manufacturer and the third largest passenger car manufacturer. The company is the sixth largest truck manufacturer in the world. Tata Motors recently received the Balanced Scorecard Collaborative Hall of Fame Award for having achieved a significant turnaround of its overall performance. A comprehensive quality improvement and cost cutting initiative in September 2000, has played an important role in the company's turnaround, from a loss of Rs 500 crores in the year ended March 2001 to a profit of Rs 28 crores in the first quarter of 2002-2003.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Tata Motors has realised operational excellence will continue to be the critical determinant of success in the years to come. This case deals with the strategy adopted by Tata Motors for its turnaround and operational excellence.


Tata Motors, Operational Excellence


  Page No.
Introduction 1
Background Note 2
Business Segments 4
Manufacturing 6
Product Development 11
Vendor Management 13
Cost Cutting 16
Quality Management 18
Looking Ahead 19
Exhibits 2,6,14,21


Tata Motors, Tata Engineering and Locomotive Co Ltd (TELCO), Operations management, Tata Group, Supply chain management, Cost reduction, Tata Indica, Tata Indigo, Vendor management, Six Sigma quality, Tata business excellence model

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