Ellora Time's Manufacturing Woes

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : OPER013 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extra


Production management/ manufacturing
Case Length : 10 Pages
Period : 1991 - 2002
Organization : Ellora Time Pvt. Ltd. (Ellora)
Pub Date : 2002
Teaching Note : Available
Countries : India
Industry : Manufacturing


The case examines the reasons behind Ellora Time Pvt. Ltd. the leading Indian clocks and calculators manufacturer's decision to shift its production base from India to China.

The case explores in detail the differences in the regulatory setup in India and China that has made manufacturing in China much more lucrative and profitable. The case also briefly mentions the reasons for China's popularity as a manufacturing destination for companies all over the world.


Evaluate the basic differences between the manufacturing environment and the regulatory regime of India and China


  Page No.
Ellora Goes to China 1
Background Note 1
Why China? 3
The China Story 4
What Lies Ahead? 5
Exhibits 7


Ellora Time Pvt. Ltd, leading, Indian, clocks, calculators, manufacturer, production base, India, China, regulatory setup, lucrative, profitable, manufacturing destination

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