Titan: The Outsourcing Journey

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : OPER016 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extra


Production management/ manufacturing
Case Length : 11 Pages
Period : 1999 - 2002
Organization : TITAN
Pub Date : 2002
Teaching Note : Available
Countries : India
Industry : Watch manufacturing


The case examines the initiatives taken by Titan, India's largest watch manufacturer to opt for outsourcing its manufacturing activities in the late 1990s. The case discusses the concept of outsourcing and the benefits and perils associated with outsourcing. It also explores the results of the outsourcing initiatives at Titan and briefly comments on the company's future prospects as well.


Reasons for the growing popularity of outsourcing manufacturing activities and the various concepts, techniques and issues related to outsourcing


  Page No.
Introduction 1
Background Note 2
About Outsourcing 4
Outsourcing at Titan 6
The Future 9
Exhibits 10


Initiatives, Titan, India, watch, manufacturer, outsourcing, 1990, outsourcing, benefits, perils, outsourcing, Titan, future prospects

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