General Motors: The CAD - CAM - CAE Journey

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : OPER017 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 +Shipping & Handling Charges extra


Inventory Management
Case Length : 13 Pages
Period : 1990 - 2002
Organization : General Motors
Pub Date : 2002
Teaching Note : Available
Countries : India
Industry : Automobiles Manufacturing


The case examines the reasons behind GM's implementation of CAD/CAM/CAE tools in the 1990s. It discusses in detail the concept of CAD/CAM/CAE and the benefits associated with the software. The case looks at GM adopted these new age manufacturing technologies and how it benefited from these technologies.


Understand the concept of CAD/CAM/CAE tools and appreciate the scope of their application and potential for contribution to the automobile industry


  Page No.
Introduction 1
GM's Manufacturing Inefficiencies 2
GM - Using CAD/CAM/CAE 6
Reaping the Benefits 8
Exhibits 10


GM, implementation, CAD, CAM, CAE, tools, 1990, benefits, software, manufacturing, technologies

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