Capacity Planning at General Motors India

Operations Management|Operations Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

To download Capacity Planning at General Motors India case study (Case Code: OPER100) click on the button below

Buy Now

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here

Operations Case Studies
Operations Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:


Case Code : OPER100 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 +Shipping & Handling Charges extra


Capacity Planning/ Strategy

Case Length : 16 Pages
Period : 2007-2011
Organization : General Motors
Pub Date : 2012
Teaching Note : Available
Countries : India
Industry : Automotive


This case deals with General Motors Company, one of the world's largest car and truck manufacturers. General Motors began its Indian operations in 1928, assembling Chevrolet cars, trucks, and buses. However, in 1954, the corporation ceased its assembly operations. After the liberalization of the Indian economy, if formed a 50:50 joint venture with Hindustan Motors, and produced and sold Opel branded vehicles at its Halol manufacturing facility in Gujarat. In 1999, GM acquired the complete stake in Hindustan Motors and General Motors India Pvt. Ltd. -GMIPL (GMI) became a wholly-owned subsidiary of GM. As of 2011, GMI held the fifth position in the country. On April 17, 2007, it launched its small car, the 'Chevrolet Spark', which intensified the price war in the small car segment.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Despite a major campaign and the media coverage, Spark failed to ignite GMI's fortunes, as due to capacity constraints, the Spark was offered initially only in the northern and western parts of the country. By the end of 2007, GM had recorded an annual growth of 68%, though capacity constraints still remained. To overcome the capacity constraints, the company built a facility at Talegaon in Maharashtra which became operational in 2009. As a result, the company not only overcame its capacity constraint but had excess production capacity. However, during 2010-2011, its production facilities in Gujarat were faced with labor unrest, which led to production losses. As the company faced these problems, industry observers feared that GMI may once again face capacity constraints. The case study can be ideally used for MBA/MS level courses as part of their Operations Management curriculum.


Understand the issues and challenges in capacity planning.
Describe the determinants of effective capacity.
Discuss the major considerations and approaches related to capacity planning.


  Page No.
Introduction 1
General Motors 1
General Motors India 3
Introduction of Spark 5
Speark's Demand and Supply: Capacity Constraints 7
The Road Ahead 9
Exhibits 12


Capacity planning, Determinants of effective capacity, Production, Operations, Manufacturing, Demand and supply, Capacity constraints, Network expansion, Labor unrest, Strategy, Business level strategy, Emerging markets, Indian Automobile industry, Passenger car vehicle production, Chevrolet Spark, General Motors

Introduction - Next Page>>

Custom Search

Operations Management
Textbooks Collection

Operations Management
Workbooks Collection

Case Studies in Operations Management - Vol. I
Case Study Volumes Collection


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.