Modeling Strategic Decisions: The Case of Airlines in India
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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OPER103 |
For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 +Shipping & Handling Charges extraThemes
Operations/
Management Science/
Quantitative Methods/
Business Analytics
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| Case Length |
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15 pages |
| Period |
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2002-2008 |
| Organization |
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--- |
| Pub Date |
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2012 |
| Teaching Note |
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Available |
| Countries
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India |
| Industry |
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Airlines |
Abstract:
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The purpose of this case is to teach skills in analytical modeling of strategic decisions based on real life data. Strategic decisions such as utilization, allocation of capacity, and pricing made by airlines in India in recent years provide the context. The relevance and application of the ‘newsvendor’ model as a tool for analyzing these strategic decisions is illustrated. This case is suitable for use in management science/quantitative methods/business analytics or operations management classes for graduate or senior undergraduate students. An important feature of the case is that modeling is being applied to the analysis of strategic decisions. Therefore, it can also be used in a business strategy class to illustrate how these applications can lead to useful insights on strategy.
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Issues:
» Modeling Strategic decisions
» Capacity Utilization
» Capacity allocation
» Pricing
» Quantitative methods
» Business analytics
Contents:
Keywords:
Operations, Management Science, Quantitative Methods, Operational Strategies, Business Analytics, Capacity utilization, Capacity allocation, Pricing, ‘Newsvendor’ model, Sensitivity analysis.
Introduction
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