Operations Management at Tata Motors

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Case Details:

Case Code : OPEA003
Case Length : 22 Pages
Period : 2003
Organization : Tata Motors
Pub Date : 2004
Teaching Note :Not Available
Countries : India
Industry : Automobile

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Background Note Contd...

His powerful vision inspired the steel and power industries in the country and set the foundation for technical education and philanthropy. In 1900, Jamsetji got the approval for building a steel plant.

In 1904, Jamsetji passed away in Germany, but his dream was implemented by his son, Dorabji Tata. The Tata Iron and Steel Company was formed in 1907, in Jamshedpur, in Bihar. In 1910, the Tata Hydro Electric Power Supply Company was established.

In 1938, JRD Tata was appointed as the head of Tata group. JRD, one of India's most respected business leaders, guided the group for well over half a century.

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

In 1956, he initiated a programme of closer "employee association with management" to give workers a stronger voice in the affairs of the company. Five core values - Integrity, Understanding, Excellence, Unity, and Responsibility directed the group's growth and businesses.

Over time, the Tata group became India's largest business group. The group diversified into metals, automobiles, energy, engineering, chemicals, consumer products, finance, international operations, information technology, and agri-industries.

In 2003, the Tata Group had a presence in seven key industry business sectors - materials, engineering, energy, consumer products, chemicals, communications and IT, and services. The group consisted of some 80 companies.

The materials business included basic steel products, tubes, bearings, and agri tools. The engineering business included passenger cars, utility vehicles, trucks and buses, construction equipment, industrial machinery and commercial cooling equipment.

The energy business included hydroelectric power projects. The consumer products business included the group's tea, coffee, food products, home appliances, watches and clocks, jewellery, garments and home security solution, ceramics, water coolers and air conditioners. The chemical business included agri products like insecticides, fungicides and herbicides.

The IT and telecommunications business included the group's software, telecommunications, other IT-related services, and automation and control system offerings. The services business included the group's financial services, mutual funds, hospitality, publishing and export offerings.

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