Supply Chain Management at GCMMF

GCMMF began as a milk supplier and slowly added new products to its portfolio. One of the first products that it produced was butter; skim milk powder followed and ghee (clarified butter) in 1955. Gradually, several other products were added. GCMMF sold different varieties of milk like full cream milk, semi-toned milk, and full-toned milk. The fat content in the milk was reduced and the fat removed was used to make products like cream and butter, which yielded higher margins.
In the 1970s, GCMMF introduced cheddar cheese, a malt based beverage called Nutramul, and chocolates. Cheese spread was launched in 1983. In the same year, a sweet made of curd known as Shrikhand was also introduced...

GCMMF was the marketing agency for the products produced by different milk co-operative member societies in Gujarat and some unions in other states, which marketed their products under the brand name Amul. In 2005, GCMMF had 12 district milk unions, with each union having one or more manufacturing units producing different Amul products. GCMMF's large product portfolio called for efficient procurement and distribution in order to ensure product availability across the country. The essential elements of GCMMF's supply chain management included milk production, procurement, transportation, processing, packaging and distribution of final products like butter, cheese, ice-cream, etc. to the customers...