Supply Chain Management at GCMMF
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
Case Code |
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OPER057 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 +Shipping & Handling Charges extraThemes
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Case Length |
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14 Pages |
Period |
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1991 - 2006 |
Organization |
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GCMMF, AMUL |
Pub Date |
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2006 |
Teaching Note |
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Not Available |
Countries
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India |
Industry |
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Dairy Products |
Abstract:
The case discusses the supply chain practices of Gujarat Co-operative Milk
Marketing Federation (GCMMF). GCMMF was owned by a chain of farmers who had
formed a network of cooperative societies. Milk was collected from more than 2.4
million farmers in 11,615 villages twice a day, and tested, graded, and
transported to the processing centers. GCMMF's products were marketed through 50
sales offices located across India to 4,000 stockists. These stockists supplied
the products to more than 500,000 retail outlets. The case examines in length
the milk procurement, processing and distribution activities of GCMMF's supply
chain.
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Issues:
» Study the unique aspects of GCMMF's supply chain management practices
» Understand the procurement, processing and distribution activities of GCMMF's
supply chain
Contents:
Keywords:
GCMMF, AMUL, Anand Pattern, Village Cooperative Society,
District Dairy Union, State Federation, Cooperative Movement in India,
Procurement, Processing, Distribution, Automatic Milk Collection Units,
Enterprise-wide Integrated Application System, Cold Chain
Supply Chain Management at GCMMF
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