Crisis Management: Dealing with a Product Crisis |
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Caselet 1: Nokia's Bl-5c Battery Fiasco"By reacting swiftly and responsibly, and by being fully transparent, we believe that consumers will continue to view Nokia as a responsible and trustworthy brand."1 - Robert Andersson, Head, Customer and Market Operations, Corporation2, in 2007. These batteries were of the BL-5C model and were used in most of Nokia's low-end models (Refer to Exhibit II for photographs of BL-5C batteries). The Finnish company was sourcing the BL-5C batteries from the Matsushita Battery Industrial Co Ltd.3 (Matsushita) of Japan and several other suppliers... ExhibitsExhibit I: Nokia's Key Financials Caselet 2: Bausch & Lomb's Moistureloc Crisis - Next Page>>
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1] "Nokia Hit by Battery Overheat Fears,"
www.indiainfo.com, August 14, 2007. |
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