Toyota Prius: A Case in New Product Development |
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Introduction Contd...By 2002, it was being sold in North America, Japan, Europe, Hong Kong, Australia and Singapore. Analysts opined that the demand for hybrid cars would rise because of the unstable oil prices and the growing need for environment friendly products.
Background NoteToyotaToyota's history goes back to 1897, when Sakichi Toyoda (Sakichi) diversified into the textile machinery business from his traditional family business of carpentry. He invented a power loom in 1902 and founded the parent organization of Toyota, the Toyoda Group, in the same year. In 1926, Sakichi invented an automatic loom that stopped operating when a thread broke.
In the early 1930s, Kiichiro convinced his father to launch an automobile business and in 1933, Sakichi established an automobile department within TALW. The first passenger car prototype was developed in 1935. In 1936, Sakichi sold the patent rights of his automatic loom to a company in England to raise money to set up a new automobile business...
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4] Grist.org (Grist Magazine) was an online magazine providing environmental news. Grist was a non-profit organization established in 1999 and headquartered in Seattle, Washington. |
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