Global Business Environment
	 
	
	 
	
	 
	
	
                                                           
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Textbook:
Pages : 512; 
Paperback;
210 X 275 mm approx.
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Textbook Price: Rs. 900;
Available only in INDIA
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<< Chapter 1
Process of Globalization : Chapter 2 
| SUMMARY: 
Globalization can be traced to times when Buddhism spread from India to China in Ist century AD. That was when cultural links between both countries were established. By 1300 AD, the Song Dynasty in China linked Europe and China by land and sea across Eurasia and the Indian Ocean. The year 1300 saw the creation of the Ottoman Empire which spanned Europe, North Africa, and the Middle East, and connected the dynasties in Central Asia and India. This led to the expansion of trading activities between Europe and Asia. By 1300, networks of trade ran from England to China, France, Italy, across the Mediterranean to Egypt, and then to Central Asia (the Silk Route). The trade in commodities continued well into the 17th century. By 1800, the Atlantic and Indian Ocean systems were connected to one another through the flow of commodities and by the operations of the British, French, and Dutch overseas companies. 
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Process of Globalization- An Overview
Historical Perspective of Globalization
	Early records of globalization
	Trade in Eurasia
	The European Seaborne Empires
	Early Modern World Economy
	The Formation of National Economies
	Industrial Capital
	Technological Developments
	
Declining Trade and Investment Barriers
Regional Economic Integration in North America
	Regional Economic Integration in Europe
		
 
Need to globalize
	Imperfections in Products Factors of Production, Technology
	Life Cycle of Products
	Macro forces of globalization
	
The MNE and the competitive advantage of nations
The Stages of Development of a Transnational Corporation
Challenges of globalization
	Customer centricity in globalization; Customer value expectations
	Global customization
	Global customer loyalty
	
The Metanational corporation.
 
  
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