Mobile Business - The Emerging Trends

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connectivity, new product, m-businesses, communication, mobile wireless communications, Internet, Compatibility, Security, User-friendly

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Mobile Business Technologies

Organizations need to identify the key technologies in m-business and their benefits to various industries/organizations and respective functional departments. The technologies involved in mobile communication are based on signals, information content, operating frequency, modulation, noise and bandwidth. They are also based on field strength, antennas, receiver sensitivity, signal absorption, propagation and interface. The emerging mobile technologies and its applications will decide how and when the full potential of m-business is realized.

The emerging mobile technologies like Bluetooth, General Packet Radio System Network (GPRS) and Global System for Mobile Communication (GSM) are likely to accelerate m-business usage. One of the major mobile Internet applications will be shopping. With the help of global positioning system based services (GPS), customers can access to location/direction-based services. For example, a customer can know the nearest location of the kind of store he/she is looking at and the products being offered in the store. These services can be possible since the mobile operator knows the address of the base station receiving the signal.

The short message service (SMS) have been very popular since they allow a person to keep in touch with their friends without making actual phone calls. These services have been further enhanced with two-way video calling. Other mobile applications include access to online stock trading and banking; voice based unified messaging, which combines e-mail, voice mail and paging, access to hotel and airline reservations and related information; alerts and notifications on areas of interest; product and service information through wireless enablement of a corporate website; wireless gaming and informational applications such as news and weather.

The mobile technology has a great potential to extend the boundaries of a business enterprise as well. Major opportunities exist for m-business technology solutions for the enterprise wireless market. The growth in mobile enterprise applications will be driven by the following factors:

* Key technology enablers such as always-available connectivity, higher mobile bandwidth, and location based services.
* Advanced wireless application development and mobile security.
* Demand fulfillment for end-to-end wireless applications for enterprises at low cost.

However, the major challenge for organizations is to use wireless technologies and applications to enhance the relationship with the customer. This needs to be done while providing applications that are easy-to-use, fulfill the requirements of customers, are actionable and informational, and support all sets of devices, networks, and standards used by individual consumers and business enterprise.

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