Mobile Business - The Emerging Trends

            

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connectivity, new product, m-businesses, communication, mobile wireless communications, Internet, Compatibility, Security, User-friendly

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Mobile Business - Issues and Challenges

Despite the benefits that have lead to increased adoption of m-business, it faces major challenges. These challenges can be broadly categorized into business and technological challenges. The major business challenges for m-business is its viability as a business proposition itself. As applicable in any other business proposition, following questions need to be answered to analyze its viability:

* What is the size of the market an organization planning to enter?
* What would be the nature of products and services being offered?
* Who would be the customers and how will they be benefited?
* How would an organization differentiate its products and services from its competitors?
* Can a business make money by using this model?
* What is the pricing strategy and how will the service be delivered?
* What should the branding strategy?

If the answers to all the above questions are positive, the organization may consider m-business as a favorable business proposition. However, it cannot ignore the technological challenges, which may prove to be a major barrier leading to non-adoption of m-business by customers. The technological barriers to adoption of mobile technologies can be numerous. These include diverse standards for applications and networks, limited area coverage, low bandwidth, lack of security and privacy of content, diversity and complexity of devices, slow response times, primitive user interfaces, limited data storage capability, synchronization, virus attacks, lack of universal API for developing local applications and numerous other factors.

Lot of hype has been built around the potential of mobile applications but without the proper mobile infrastructure and due to limited network access and coverage they may be meaningless. Similarly, network protocols are doubtful with different carriers adopting various next-generation technologies. Lack of common mobile platform standards to deliver m-commerce content is another major issue.

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