Flooding the Indian Motorcycle Market

TABLE II
MOTORCYCLE COMPANIES AND BRANDS

Company	Model	Year of Launch	Seg. *	Company	Model	Year of Launch	Seg. *
Bajaj	Kawasaki 4S	-	E	LML	Adreno	2000	M
	KB 4S Champion	1999	E		Energy	2000	M
	Caliber	1999	M		Terminator	-	P
	Boxer AT/CT	1999	E		Daystar 175	-	P
	Caliber Chroma	2000	M	Kinetic	K4-100	1999	-
	Eliminator	2000	P		Brat	1999	-
	Acer	2000	M		Challenger	2000	M
	Aspire	2000	M		GF 125	2001	P
	Pulsar	2001	P		GF 150	2001	P
Escorts Yamaha	RX-135	-	P	TVS Suzuki	Max 100	-	E
	YBX		P		Max 100R	-	E
	YD-125	-	P		Samurai	-	M
	RX-100	-	M		Shogun**	1993	M
	Crux	2000	M		Shaolin**	1997	M
	Crux-R	2001	M		Fiero	2000	P
Hero Honda	CD100	1985	E		Victor	2001	P
	Sleek**	1988	M	Eicher Enfield	Bullet	-	P
	CD100 SS	1991	M		Machismo	1999	P
	Splendor	1994	M		Lightning 535	1999	P
	CBZ	1999	P		Bullet 500	-	P
	Street, Street Smart	2000	M		Citibike	-	-
	Joy	2000	M		Bullet Electra	2001	P
	Passion	2000	M

Source: ICMR. *E- Entry Level Segment, M-Middle Level Segment, P-Premium Segment, ** Model discontinued, - NA.

All the segments in motorcycle market, specifically the high-growth mid-segment were characterized by intense competition. In terms of marketshare in 1999-00, Hero Honda was the leader (43%), followed by Bajaj Auto (24%), TVS-Suzuki (19%), Yamaha (14%) and Royal Enfield (1%) (Refer Table III).

TABLE III
MARKET SHARES (1999-2000)

Company	Market share (In %)
	Scooters	Motorcycles	Mopeds
Bajaj Auto Ltd.	49	24	10
Kinetic Motors Company Ltd.	10	-	22
Lohia Motors Ltd. (LML)	22	-	-
Maharashtra Scooters Ltd.	10	-	-
TVS Suzuki Ltd.	9	18	53
Hero Honda Motors Ltd.	-	43	-
Escorts Yamaha Motors	-	14	-
Majestic Auto	-	-	15
Royal Enfield	-	1	-
Total (No. of Units)	1,253,969	1,796,734	726,065
Total (%)	100	100	100