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Women and Entrepreneurship

            

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SUCCESSFUL WOMEN ENTREPRENEURS  contd...

On the human resources front, Ekta Kapoor seemed to be something of an autocrat. She yelled at her subordinates as she believed that if she did not shout, things would not get done. She was also completely indifferent to star status and expected all the actors in her serials to toe her line. Erring or rebellious actors were replaced by others, or the character done away with in the serial to dispense with the actor.

Analysts felt that Ekta Kapoor was able to succeed because of some of the shrewd business decisions she took. Firstly, she did not depend on any one channel, but catered to a wide range of channels. This reduced over dependence on one channel. Secondly, BTL diversified risk by distributing resources between commissioned and sponsored serials.[6] This ensured a good mix of risk and returns. Thirdly, the cost of production was kept under control by shooting most of the serials in BTL's own studios.

In addition, the actors were also employed on a contractual basis which gave the producer more control over them. This contract system also helped BTL reduce costs.

In 2001, Kapoor was selected by the Confederation of Indian Industries, (CII) to head the committee on entertainment. She also received a number of awards in the early 21st century. Some of the awards are: One of “Asia's 50 most Powerful Communicators,” from Asiaweek magazine in 2001; Ernst and Young Entrepreneur of the Year in 2001; “Corporate Excellence” from Bharat Petroleum in 2002; and “Rajiv Gandhi Award” in 2002.

The entrepreneurial style of Ekta Kapoor may smack of authoritarianism, but analysts felt her refusal to compromise on quality and her attention to detail contributed greatly to her success. Her perfectionism seemed to have helped make BTL one of the most powerful television software companies of the 2000s.

Kiran Mazumdar Shaw

She is India's first woman Brew Master and the founder director of the Biocon Group.[7] India's first lady biotech entrepreneur, Kiran Mazumdar (Mazumdar) was born and brought up in Bangalore. She was educated in Bishop Cotton Girls School and Mount Carmel College in the same city. Mazumdar's childhood ambition was to be a doctor, but when she was unable to get admission in a medical college, she decided to study zoology. After graduation, she was encouraged by her father (who was a brew master) to pursue a career in the science of fermentation. She went to Ballarat College in Melbourne to study malting and brewing technology and qualified as a Brew Master.

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SHAHNAZ HUSAIN

SHRI MAHILA GRIHA UDYOG LIJJAT PAPAD (SMGULP)

ENTREPRENEURIAL STYLE

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[6] Commissioned serials are those whose rights the broadcaster (in this case the channel) buys for a fee. These represent a low risk option for a producer as the returns are assured. Sponsored programs are sold by the producer to advertisers, and the proceeds of the sale
belong to the producer. The channel does not buy the rights to the serial; it only offers a slot in which to telecast it, for a fee.

[7] The Biocon Group comprises Biocon, Syngene and Clinigene. The Group is into biotechnology, pharmaceuticals and research.


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