Case Studies and Management Resources
 Asia's Most Popular Collection of Management Case Studies

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Studies

Quick Search


www ICMR


Search

 

Women and Entrepreneurship

            

ICMR India ICMR India ICMR India ICMR India RSS Feed

<<Previous

SUCCESSFUL WOMEN ENTREPRENEURS  contd...

After returning to India, she worked with her father for a few years as a consultant to some breweries in Kolkata, Mumbai and Bangalore. She was on her way to join a brewery in Scotland when a chance meeting with the founder of Biocon Biochemicals (Ireland), Leslie Auchincloss, steered her into a career in business. She started Biocon India in 1978 in a joint venture with the Irish firm. The company was first set up in her garage in Bangalore and later shifted to a rented house in the suburbs of the city. Her Irish partners were willing to help her set up the company but she refused their help as she wanted to build the company totally on her own. In 1980, the company acquired 20 acres of land in Bangalore and shifted operations to the new location.

In the late 1970s, biotechnology was unheard of. As a result, it was not easy to obtain funds for the venture. Banks and financial institutions were wary of giving her loans as biotechnology was a new field and was therefore considered “high risk”. Being a woman, and one with no business qualification at that, made things even more difficult. Mazumdar also faced problems recruiting people. People were reluctant to work for women entrepreneurs as they doubted their credibility. She soon overcame these problems through dedication and hard work.

In 1999, the Biocon Group was formed with the merger of all the companies under Biocon, i.e. Biocon India Ltd (founded 1978), Biochemizymes (founded 1990), Syngene (founded 1994) Biocon Quest (founded 1996) and Helix (founded 1998). Later, in 2000, Clinigene was also incorporated into the Group. Mazumdar owned 70 percent of the stock of Biocon and 75 percent of Syngene (the contract research organisation). Clinigene was a fully family-owned company, operating in the area of clinical research. Syngene was started in the late 1990s, when Mazumdar heard from some foreign visitors about the opportunities in contract research. Clinigene was started in 2000 on the advise of a former business associate who felt that clinical research offered a lot of possibilities. Commenting on Mazumdar's foresightedness, R.A Mashelkar, director-general of CSIR[8] said, “Kiran Mazumdar has the ability to see an opportunity much before others.” [9]

Mazumdar, however, did not take hasty decisions. She started a business slowly, first testing the waters and expanding only when she was sure of its potential. Syngene, for example was conceived in the 1990s but took off only in 1998. In 2001, it earned Rs 140 million, and in the first half of 2002, it made Rs 130 million.

When Biocon first started working in 1978, it was a small-scale industry manufacturing industrial enzymes for packaged fruit juices. Over the years it evolved into a $ 60 billion global biotherapeutics[10] business. By the early 2000s Biocon had 25 percent of the global market share for pectinases[11] and had patents for 15 novel enzymes. Totally, the company manufactured and marketed 73 enzymes. Biocon was the first Indian company to get Food and Drug Administration (FDA) approval for the manufacture of fermentation derived molecules for pharmaceutical purposes. The Group boasted of clients like Glaxo Smithkline[12] , AstraZeneca[13] and Bristol Myers Squibb.[14]

 

More>>

SHAHNAZ HUSAIN

SHRI MAHILA GRIHA UDYOG LIJJAT PAPAD (SMGULP)

ENTREPRENEURIAL STYLE

QUESTIONS FOR DISCUSSION

ADDITIONAL READINGS & REFERENCES

[8] Council of Scientific and Industrial Research. Established in 1942, it is India's largest R&D organization.

[9] Business World December 2, 2002

[10] Biotherapeutics, also known as probiotics, is the use of beneficial bacteria to positively influence disease outcomes. It involves the induction of healthy microbes into the body to prevent
the growth of pathogens.

[11] Pectinase is an enzyme catalysing the hydrolysis of Pectins. Pectins are white amorphous substances which, when combined with acid and sugar, yield a jelly-like substance that cements cells together.

[12] Glaxo Smithkline is the world's leading research based pharmaceutical company. It is headquartered in UK and its operations are based in USA.

[13] Astra Zeneca Plc was formed in April 1999 with the merger of Astra AB of Sweden and Zeneca Group PLC of UK. One of the prominent pharmaceutical companies in the world, Astra Zeneca is headquartered in London.

[14] Bristol-Myers Squibb was created in 1989 through a merger between Bristol-Myers and Squibb. The merger created the second largest pharmaceutical company at that time. The company is headquartered in New York.


2010, ICMR (IBS Center for Management Research).All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means - electronic or mechanical, without permission.

To order copies, call +91- 8417- 236667 or write to ICMR,
Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal,
Ranga Reddy District,
Hyderabad-501504. Andhra Pradesh, INDIA. Ph: +91- 8417- 236667,
Fax: +91- 8417- 236668
E-mail: info@icmrindia.org
Website: www.icmrindia.org

 


ICMRINDIA © 2010 ICMR (IBS Center for Management Research).
All rights reserved.
Terms of Use | Privacy Policy | FAQ