ADDITIONAL READINGS & REFERENCES:
1. Pre-paid Wireless – Buy Now, Talk Later, www.commercetimes.com,
April 12, 2001.
2. Value-adds To Drive Chennai Cell Market Post 4th Operator Entry,
Financial Express, June 2002.
3. Bharti to Roll out Services Today, http://in.biz.yahoo.com, July
2002.
4. AirTel Magic Goes Roaming in South, www.deccanherald.com, July 26,
2002.
5. Panchal Salil, Cellular Phones War Hosts up Again, www.rediff.com,
August 2002.
6. Joseph Jaimon, Airtel: Magic in the Making, http://in.biz.yahoo.com,
August 2002.
7. Hutch Offers New Pre-paid Scheme in AP, www.blonnet.com, August 9,
2002.
8. Panchal Salil, The Cellular Arena: How do the Gladiators Stand,
www.rediff.com, August 2002.
9. Mo Crystyl, Growth at all Costs, www.asiaweek.com, August 31, 2002.
10. CellOne May Trigger Rate War, http://autofeed.msn.co.in, October 5,
2002.
11. AirTel Hopes to Create Magic in This Segment, www.agencyfaqs.com,
October 10, 2002.
12. Cellular Operators at War –Consumers Set to Win,
http://server1.msn.co.in, October 2002.
13. Das Gupta Surajeet, Taking a Call on Branding,
www.business-standard.com, 2002.
14. www.blonnet.com
15. http://cal.airtelworld.com
16. www.airtelworld.com
17. www.spicetele.com
18. www.spicecorpltd.com
19. www.coai.com
20. http://inventors.about.com
21. www.geocities/mabaalaji/awn2001.html
22. http://www.geocities.com/mabaalaji/wn2.html
23. www.deccanherald.com
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