Themes: Operational Restructuring
Period : 1990-2000
Organization : Crompton Greaves
Pub Date : 2002
Countries : India
Industry : Electrical Equipment
CGL's efforts seemed to have paid off initially as between 1990-95, CGL doubled its turnover crossing the Rs 1000 crore mark. Productivity went up from Rs 6 lakh per man per year to Rs 12 lakh. Profits also increased by six times. There was a 30% reduction in the total number of workers needed because of the increased efficiency. However, CGL did not retrench any workers and instead redeployed them where necessary. The time spent by employees on training also went up from 1% to 3%.
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A company official commented, "We are beginning to use Infotech for fast information, to compress the business cycle time from the receipt of the order in the branch, to planning and delivery." CGL also formulated a vendor development program for many of its 804 vendors besides linking several ancillaries to the company through computer networks.
CGL could not replicate the success of its Nashik factory on a corporate level. Over the next decade, CGL's performance declined significantly. A main reason behind this was the fact the company's presence was predominantly in low margin businesses and its pricing power was low. A significant portion of the revenue came from motors and consumer products like fans, lights, luminaires, and telecom equipment. In motors, although CGL supplied the entire range, technology was fairly simple and entry barriers were low.