TISCO - The World's Most Cost-Effective Steel Plant

            

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Themes: Operational Restructuring
Period : 1980 - 2002
Organization : TISCO
Pub Date : 2002
Countries : India
Industry : Steel

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Case Code : OPER011
Case Length : 12 Pages
Price: Rs. 300;



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Implementing Best Practices Contd...

In a bid to reduce costs further, TISCO used IT as a strategic tool. In 1999, the company formed a small cross-functional in-house team consisting of consultants from Arthur D Little and IBM Global Services. The team was responsible for re-designing two core business processes - order generation and fulfillment and marketing development. The program began with a study on cost-competitiveness. The aim of the program was to enhance customer focus enabling better credit control and reduction of stocks, thereby reducing the costs. After considering several packages, the team decided to use SAP R/3. TISCO wanted the team - also known as ASSET (Achieve Success through SAP Enabled Transformation) - to integrate SAP into the existing information system and make it compatible with future SAP implementations. After SAP solutions were introduced in TISCO, the business processes became more efficient. It also improved customer service and productivity, and reduced costs. The introduction of SAP also decreased manpower cost from more than US $ 200 per ton in 1998 to about US $ 140 per ton in 2000. There was a significant reduction in inventory the carrying cost, from Rs 190 per ton in 1999 to Rs 155 per ton by 2000. There were also significant cost savings through efficient management of resources.

The Future

Analysts felt that TISCO's modernization program was very successful. The Steel Authority of India Ltd. (SAIL) adopted a similar program with an investment of Rs 70 billion. However, the program was not successful. In contrast, in spite of the depressed market and lower margins, the decrease in the production costs enabled TISCO to achieve a profit after tax of Rs 5.53 billion in 2000-2001, and Rs 4.22 billion in 1999-2000 compared to Rs 2.82 billion during 1998-99 (Refer Exhibit VII).

TISCO planned to enter new areas including setting up of a 0.1 million-ton ferro chrome export oriented project. The project was planned in Australia because of the lower power costs. TISCO was to get power at a tariff of 1.8 cents for about 15 years that is about one-fifth of the tariffs in India. Power accounted for 60% of the cost of ferro chrome manufacturing.

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