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Vol, 1 Issue 01,2019
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Human Resource Mgmt
HRM0001 Southwest Airlines: Generating Competitive Advantage through Human Resources Management
HROB185 Alphabet Inc.: Reorganizing Google
HROB178 Holacracy at Zappos
HROB130 Sony Corporation - Future Tense?
HROB189 Holacracy at Zappos (B): From Experiment to Exodus
Marketing
MKTG358 The Rise and Fall of Groupon Inc.
MKTG367 Pepsi’s Kendall Jenner AD: Communication Gone Wrong
MKTG359 Bud Light Vs Miller Lite: Comparative Advertising and Question of Ethics
MKTG373 IKEA’s International Marketing Strategy in China
MKTG297 Digital Marketing at Nike: From Communication to Dialogue
Leadership
LDEN089 Corporate Entrepreneurship and Innovation at Google, Inc.
LDEN042 HP’s Strategy and Operations under Carly Fiorina and Mark Hurd
LDEN057 Trevor Field and the PlayPumps of Africa
LDEN076 Indra Nooyi: A Transcultural Leader
Technology
ITSY075 Netflix: Leveraging Big Data to Predict Entertainment Hits
ITSY091 Big Data Strategy of Procter & Gamble: Turning Big Data into Big Value
ITSY082 IKEA’s Social Media Listening & Monitoring Initiatives
ITSY077 Amazon’s Big Data Strategy
Business Strategy
BSTR082 Wal-Mart’s German Misadventure
BSTR332 Wal-Mart’s Foray in Brazil
BSTR408 McDonald’s Success Story in Brazil
BSTR394 Mahindra “Rise”: New Vision, Core Purpose and Positioning Statement
BSTR457 Microsoft at Crossroads: Coping with the Changing Dynamics of the Industry
Business Ethics
CLBE026 Apple’s Battle with the FBI: Privacy vs National Security
BECG071 BP: Putting Profits Before Safety?
BECG157 Chaos at Uber: The New CEO’s Challenge
BECG148 ‘Enrich Not Exploit’: Can New CSR Strategy Help Body Shop Regain Glory?
BECG067 The Body Shop: Social Responsibility or Sustained Greenwashing?
Operations Mgmt
OPER116 Apple and Conflict Minerals: Ethical Sourcing for Sustainability
OPER014 Lean Manufacturing Initiatives at Boeing
OPER098 Harley-Davidson's Just-in-Time (JIT) Journey
OPER095 Toyota Motor Company: Losing its Quality Edge?
OPER063 Dell’s Supply Chain Management Practices
Finance
FINC094 Alibaba IPO
FINC081 Facebook’s IPO and Future Growth Strategies
FINC076 Acquisition of Cadbury by Kraft: How Sweet is this Deal?
FINC051 The Collapse of Lehman Brothers
FINC052 The Société Générale Fiasco - Lessons in Risk Management
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