Vol 5, Issue 02, DEC 2025
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Marketing
Campa Cola: Reviving a Classic Indian Beverage Brand
Tesla’s Marketing Revolution: Driving the Future of Mobility through Brand Advocacy
OLIPOP: A Marketing Success Story
Tupperware in Trouble
SBI YONO: Challenges Galore
Coca-Cola Goes Label-Less for Sprite: A Step toward Sustainability or a Branding Crisis?
Apple’s new iPad Pro Commercial in 2024: “Missed the Mark”?
Rajesh’s Market Segmentation Dilemma at FreshWaves
Chicmax’s KANS Brand: A ‘Made in China’ Brand All Set to Reach New Heights?
Apple’s Privacy-first Marketing Strategy: A Double-edged Sword?
Swiggy: Aggressive Advertising and Promotional Strategies Impacting Profitability?
Lahori Zeera – Can the Disruptive Indian Beverage Brand Challenge Global Giants?
Tesla Enters India: Can it Crack the Price Sensitive EV Market?