Vol6, Issue 01, july 2026
Marketing
Nike’s Digital-first Marketing Strategy: The Shift from Retail to Direct-to-Consumer
Duolingo’s AI-First Strategy: Has the Loss of The Human Touch Alienated the Quirky Brand?
Can Snapchat’s Gen Z Appeal Translate into Advertiser Interest and Growth in India?
Domino’s Brand Refresh in 2025
Mondelēz’s Adoption of a Generative AI-Driven Creative Engine: Will it Alter the Marketing Landscape?
Advanced Thermovoltaic Systems: Transforming Industrial Waste Heat into Clean Power
The PVR-INOX Merger: Unleashing Future Value
Labubu: A Current Fad or the Future of Collectibles?
Amul and the D2C Dairy Challenge in India
IKEA’s ‘Punch’ Moment: Using Reactive Marketing to Build Brand Connection
Reliance Jio’s Next Act: Monetizing a Mass Brand without Breaking Trust
Coca-Cola’s AI Advertising Strategy at a Crossroads: Appeal with Algorithms or Emotions?
