Vol 6 | Issue 02, Oct 2026 | www.icmrindia.org
New Cases
    
Marketing
Business Strategy
HRM
Others
 
Awards
A case co-authored by Syeda Maseeha Qumer and Syeda Ikrama has been selected as the FIRST-PLACE winner in 2026 E-PARCC Teaching Case and Simulation Competition, organized by Syracuse University's Maxwell School of Citizenship and Public Affairs.
Winning Case: Living Goods: Saving Lives in Sub-Saharan Africa through Digital Health and Collaborative Governance
 
Syeda Maseeha Qumer
 
Dr. Syeda Ikrama
 
Recognition
Eight authors from ICFAI feature in The Case Centre’s Top 50 Bestselling Case Authors for 2025/26.
 
 
Workshops/Conferences/FDPs
  
A Case Study titled, “CHUK: An Indian Manufacturer of Eco-friendly Tableware Faces Growth Challenges,” coauthored by Anil Anirudhan and Sanjib Dutta, has been accepted for presentation at SUSCON XIII – 13th International Conference on Sustainability, to be hosted by IIM Shillong on November 19 – 21, 2026.
Sanjib Dutta took a session on case writing for PhD scholars at IBS Hyderabad on October 7th, 2026.
 
 
Indu Perepu was a Resource Person for a session titled: “CaseCraft: Teaching and Writing” organized by VIT-AP School of Business, VIT-AP University, Amaravati on September 29, 2026, as part of the Five-Day FDP on Research 5.0: Innovative Methodologies and Artificial Intelligence Applications for Research and Consultancy (29 Sep- 3rd Oct, 2026).
  
Sanjib Dutta took a session on “Case/Project Based Learning & Pedagogy” on 9 July 2026 at the Faculty Induction & Orientation Program (FIOP) organized by Resources Planning & Talent Management (RPTM).
  
Jitesh Nair was a Resource Person, along with Prof. (Dr.) Venu Gopal Rao, Director-IBS Hyderabad, for a two-day FDP on “Case Writing, Case Teaching, and Best Practices”, organized by IUT Case Research Center, Faculty of Management and Commerce, The ICFAI University, Tripura, in collaboration with ICFAI Business School, Hyderabad, on July 6th and 7th, 2026.
 
Publication
 
"DeepSeek: Disrupting the GenAI Space through its Lean Approach," a case authored by Syeda Maseeha Qumer, has been published in chinacases.org, the case collection of China Europe International Business School (CEIBS), China.
“Kiniho: Weaving a Tale of Traditional Craftsmanship, Sustainable Fashion and Women Empowerment,” a case coauthored by Munmun Samantarai and Sanjib Dutta, has been accepted for publication on the IIT Madras Case Study Repository. The case had earlier received a Certificate of Recognition for Outstanding Performance in Case Quest, a pan-India Case Writing Competition organized by The Management Case Study Center at the Department of Management Studies, IIT Madras, on October 9-10, 2025.
 
 
“Price under Pressure: BayanMart’s Pricing Dilemma in a Volatile Economy”, a case coauthored by Sandeep Puri (Asian Institute of Management, Manila, Philippines), Maria Manalac (Asian Institute of Management, Manila, Philippines), and Sanjib Dutta (IBS CRC), has been accepted for publication by Emerald Publishing’s Emerging Markets Case Studies.
 
Major Customers Added During the Quarter
Universidad De La Sabana – Colombia
 
University of Nebraska at Lincoln – USA
 
SSN School of Management (Shiv Nadar University) – India
 
BZWU – Switzerland
Chanakya University – India
 
George Mason University – USA
 
The Voice of Academic Oral Health Education (ADEA) – USA
 
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