Vol6, Issue 02, OCT 2026
 
Marketing
   
 
L’Oreal Using Generative AI to Transform Marketing Activities
 
 
Calbee’s Monochrome Packaging: Crisis Management Response or Marketing Strategy?
 
 
Unilever’s Influencer Marketing Strategy under Fernando Fernandez
 
 
Ayurveda on Trial: A Crisis Mishandled, Reputation Shaken