E-Newsletter from
Vol 2, Issue 01, Feb 2020
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Our Best Selling Cases
We looked at the cases that sold the most in Q3 FY20 and we provide below the Top cases in each category
Human Resource Mgmt.
HRM0047P Internal Branding and HRM at Virgin
HROB103 Cirque du Soleil's Human Resource Management Practices
HROB175 Cirque du Soleil’s Global Human Resource Management Practices
HROB178 Holacracy at Zappos
CLHR035 Jack Welch and Jeffrey Immelt: Continuity and Change in Strategy, Style and Culture at GE (Abridged)
MKTG373 IKEA's International Marketing Strategy in China
MKTG367 Pepsi's Kendall Jenner AD: Communication Gone Wrong
MKTG393 Coca-Cola's Shift to a 'One Brand' Strategy: Can It Change Consumers' Perception?
MKTG338 Cape Town Tourism: Employing Digital Marketing in Tourism
MKTG357 Johnson & Johnson and its Baby Powder Problem
LDEN089 Corporate Entrepreneurship and Innovation at Google, Inc.
LDEN109 Championing Sustainability and Responsible Capitalism: Paul Polman at Unilever
FMB0007 Women Leaders in Fashion Business: Yves Saint Laurent’s (YSL) Valerie Hermann
ITSY075 Netflix: Leveraging Big Data to Predict Entertainment Hits
ITSY096 Algorithms to Style People: Stitch Fix Applies Data to Fashion
ITSY058 Mckinsey's Knowledge Management Practices
ITSY081 Disney’s MagicBand System: Leveraging Technology to Enhance Customer Experience
ITSY082 IKEA’s Social Media Listening & Monitoring Initiatives
Business Strategy
BSTR408 McDonald's Success Story in Brazil
BSTR568 United Airlines Inc.: The Manhandling Incident
BSTR413 Harley-Davidson's Focus Strategy
MAA0190IRC InBev’s Acquisition of Anheuser-Busch: A Mega Cross-Border Deal
COM0174 Nokia vs. Motorola (A): Fight for Market Share – Flight of Margins?
Business Ethics
BECG071 BP: Putting Profits Before Safety?
BECG147 Apple's Battle with the FBI: Privacy vs National Security
CLBE026 Seventh Generation – Going Beyond 'Green'?
BECG152 Lush's Charity Pot – Sustainable Growth through Charitable Giving
Operations Mgmt.
OPER050 Six Sigma at Motorola
OPER116 Apple and Conflict Minerals: Ethical Sourcing for Sustainability
OPER095 Toyota Motor Company: Losing its Quality Edge?
OPER098 Harley-Davidson's Just-in-Time (JIT) Journey
FINC076 Acquisition of Cadbury by Kraft: How Sweet is this Deal?
INB0011 Value at Risk: Morgan Stanley
FINC138 Accounting Scandal at Tesco
ECC0049IRC Meltdown in Iceland: Biggest Casualty of the 2008 Global Financial Crisis
EECON051 Apple in China (2015)
ECON063 Can Starbucks Sustain its High Prices in China?
FCP0003 Tax Competition Vs Tax Harmonisation
ECON056 Boom to Bust: The Fall of Venezuela

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